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Feature Article - Graphic

Full-Body Labels Brighten Face of Blow Molding
Heinz, Nestle, Dannon, Tropicana, and other packagers have discovered an eye-catching way to launch new food products: They design a shapely blow molded bottle, then totally envelop it with a brightly colored shrink or stretch label. This marketing concept could launch tens of billions of plastic bottles in the next few years.

By Robert Leaversuch, Executive Editor

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Full-Body Labels Brighten Face of Blow Molding

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