PiovanGroup Rebrands, with Mostly Minor Name Changes
For the most part, subsidiary company names will remain, with slight modifications meant to enhance the Group’s identity.
After the expansion through acquisitions of recent years, PiovanGroup of Italy has begun simplifying its branch architecture. According to Piovan, “The aim is to enhance the Group and strengthen the sense of belonging of the brands that are part of it, while respecting their history and identity, and to have one strong identity on the international market.”
For the most part, the subsidiary company names will not change substantially, and the upgrades will be graphic modifications of the company logos. For example, the Fdm, Fea, Penta and UnaDyn (Universal Dynamics) brands will become Piovan Fdm, Piovan Fea, Piovan Penta and Piovan UnaDyn. The Conair, Doeteco, Pelletron and Thermal Care brands will add “PiovanGroup” as an integral part of their logos.
However, Aquatech will now operate as Thermal Care and Energys as Piovan. Progema will become part of Piovan Penta, and Republic Machine will move into Conair.
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